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Ads
West Tennessee Healthcare's communications department called upon MP&F to develop a new image advertising campaign focusing on the system's flagship hospital, Jackson-Madison County General Hospital, and its five centers of excellence. The main objective of the campaign was to reinforce the great care patients receive at the hospital. With the hospital receiving extremely high approval ratings from past consumer surveys, the goals of the campaign were to maintain the high approval rating and to tell the hospital's stories through patient testimonials.
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