Case Studies

Job Corps Earth Day Every Day Campaign

10/18/2011
In the summer of 2009, funding from the American Recovery and Reinvestment Act (ARRA) enabled the U.S. Department of Labor’s Job Corps program to build and upgrade facilities and incorporate ...

The Friends of Gaile Owens Campaign

6/1/2011
Gaile Owens, a domestic abuse survivor on death row, nearly became the first woman executed in Tennessee in almost 200 years. But thanks to a legal effort closely coordinated with ...

Metro Nashville Airport Authority

2/16/2010
Nashville has grown significantly as a city over the last decade, from the dozens of relocated corporate headquarters to the renaissance of downtown Nashville. And as Nashville has evolved, the ...

Earth Hour Nashville 2009

1/25/2010
How do you convince hundreds of Music City businesses, owners of major buildings and residents to turn off all nonessential lights for one hour on a busy March Saturday night?

Nashville Health Care Council

4/14/2009
A national spotlight was shining on Nashville in October of 2008 as Belmont University hosted the second of three presidential debates between John McCain and Barack Obama. To take advantage ...

Nashville for All of Us Special Election Campaign

4/14/2009
For two years, a group in Nashville worked to make English the only permissible language for use by Metro government. Tapping into public anger over immigration issues, Metropolitan Nashville Council ...

Job Corps

8/22/2008
In 1995, the U.S. Department of Labor’s Job Corps program faced a problem in the Southeast: how to recruit more age- and income-appropriate students to the program’s education and job ...

Meth Destroys

7/29/2008
In September 2005, the Tennessee District Attorneys General Conference retained MP&F to conduct a statewide anti-methamphetamine campaign. There were multiple objectives: to educate and inform the public, particularly school-age youth, ...

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Senior Communications Strategist Joins MP&F

9/6/2012

Hollie Geren Rapello, a veteran public relations professional with extensive experience in national communications campaigns and programs, has joined McNeely Pigott & Fox Public Relations as a senior communications strategist.

Prior to affiliating with MP&F, Rapello spent more than 10 years in New York City, where she held senior leadership positions at prominent national agencies. Her roles included senior vice president and director of communications at Lowe & Partners Worldwide and senior vice president and director of communications at Young & Rubicam North America.

Rapello has a deep understanding of how brands are built across media channels. She began her career in the advertising business, working on a diverse assortment of blue-chip brands, including KFC, Braun, Purina ONE and Diet Coke. As the director of corporate communications for Lowe and for Y&R, Rapello worked with a full portfolio of global clients across sectors, including automotive (GMC and SAAB), retail (Macy’s) and packaged goods (Johnson & Johnson, Unilever, Campbell Soup Company). She also drove the agency’s internal communications strategy and provided media training and personal brand strategy for C-suite talent.

“Hollie has a wealth of media relations and campaign development experience,” said MP&F partner Katy Varney. “She brings a unique perspective, and we are excited to have her on our team.”

Rapello, a native of Cleveland, Tenn., graduated magna cum laude from the University of Tennessee with a bachelor’s degree in communications and was voted by her professors as the outstanding advertising graduate of her class. After graduating, she began working in Nashville with Lewis Communications and with Endres, Eng & Wilson before relocating to New York City to pursue her advertising and public relations career.