Case Studies

Job Corps Earth Day Every Day Campaign

10/18/2011
In the summer of 2009, funding from the American Recovery and Reinvestment Act (ARRA) enabled the U.S. Department of Labor’s Job Corps program to build and upgrade facilities and incorporate ...

The Friends of Gaile Owens Campaign

6/1/2011
Gaile Owens, a domestic abuse survivor on death row, nearly became the first woman executed in Tennessee in almost 200 years. But thanks to a legal effort closely coordinated with ...

Metro Nashville Airport Authority

2/16/2010
Nashville has grown significantly as a city over the last decade, from the dozens of relocated corporate headquarters to the renaissance of downtown Nashville. And as Nashville has evolved, the ...

Earth Hour Nashville 2009

1/25/2010
How do you convince hundreds of Music City businesses, owners of major buildings and residents to turn off all nonessential lights for one hour on a busy March Saturday night?

Nashville Health Care Council

4/14/2009
A national spotlight was shining on Nashville in October of 2008 as Belmont University hosted the second of three presidential debates between John McCain and Barack Obama. To take advantage ...

Nashville for All of Us Special Election Campaign

4/14/2009
For two years, a group in Nashville worked to make English the only permissible language for use by Metro government. Tapping into public anger over immigration issues, Metropolitan Nashville Council ...

Job Corps

8/22/2008
In 1995, the U.S. Department of Labor’s Job Corps program faced a problem in the Southeast: how to recruit more age- and income-appropriate students to the program’s education and job ...

Meth Destroys

7/29/2008
In September 2005, the Tennessee District Attorneys General Conference retained MP&F to conduct a statewide anti-methamphetamine campaign. There were multiple objectives: to educate and inform the public, particularly school-age youth, ...

More Case Studies

"Kicks For Books" To Benefit Hands On Nashville

Coca-Cola, Papa John's To Donate 100 Books for Every Titans' Field Goal

8/24/2010

The Tennessee Titans’ field goal kicker will do more than score points for the team this season. For every field goal made by the Titans, Coca-Cola and Papa John’s will donate 100 books to Hands On Nashville (HON).

Hands On Nashville will distribute the books to several of its nonprofit partner agencies, including Book’em, St. Luke’s Community House, Fannie Battle Day Home for Children, and Safe Haven Family Shelter. Hands On Nashville provides volunteer resources and support to its nonprofit partner agencies throughout Middle Tennessee.

“HON partner agencies that will benefit from this generous donation are thrilled,” said Hands On Nashville executive director Brian Williams. “Many children in our community have a difficult time getting to the library, or have never had a book of their own. Organizations who serve these children will use the books to promote literacy and a love for reading.”

Said Coca-Cola senior pro sports marketing manager Heather Hucks, "We couldn't be more excited about this program with two of our favorite partners, Papa John’s and the Titans. We love it when fans watch Titans football with a Coke, and we love it even more that this season, those edge-of-your-seat field goal kicks will mean a win for kids no matter the outcome of the game."

Coca-Cola and Papa John’s also announced that for every $11.99 special purchased during the Titan’s season, which includes one three-topping pizza and two 20-ounce Coca-Cola products, a $1 donation will be made to Hands On Nashville. There are 43 Papa John’s locations in the Nashville area participating in this program. The funds raised will support volunteer programming Hands On Nashville provides for the community 365 days a year.

About Hands On Nashville, Inc.
Founded in 1991, Hands On Nashville (HON) is Middle Tennessee’s only volunteer resource center and one of the largest Hands On Network affiliates. HON connected 38,969 volunteers to service in 2009 and offers volunteer projects 365 days a year. In response to the recent flooding, HON has placed more than 19,000 volunteers in recovery roles since May 2. To find out more or to volunteer, visit www.hon.org.

About Papa John’s
Headquartered in Louisville, Kentucky, Papa John's is the world's third largest pizza company. For ten of the last eleven years, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John's also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers' Choice in Chains in the pizza segment and was named 2007 Pizza Today Chain of the Year. For more information about the company or to order pizza online, visit Papa John's at www.papajohns.com.

About Coca-Cola Consolidated
Coca-Cola Consolidated is the second largest Coca-Cola bottler in the United States. Coke Consolidated is a leader in manufacturing, marketing and distribution of beverages. With Corporate offices in Charlotte, NC, the company has operations in ten states and proudly serves the community of Nashville, TN. The Company has one of the highest per capita soft drink consumption rates in the world and manages bottling territories with a consumer base of more than 18 million people. The Company has been providing refreshment for more than one hundred years. Coca-Cola Consolidated is listed on the NASDAQ Stock Market under the symbol COKE.