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Case Studies

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Job Corps Earth Day Every Day Campaign

10/18/2011
In the summer of 2009, funding from the American Recovery and Reinvestment Act (ARRA) enabled the U.S. Department of Labor’s Job Corps program to build and upgrade facilities and incorporate ...

 

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The Friends of Gaile Owens Campaign

6/1/2011
Gaile Owens, a domestic abuse survivor on death row, nearly became the first woman executed in Tennessee in almost 200 years. But thanks to a legal effort closely coordinated with ...

 

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Metro Nashville Airport Authority

2/16/2010
Nashville has grown significantly as a city over the last decade, from the dozens of relocated corporate headquarters to the renaissance of downtown Nashville. And as Nashville has evolved, the ...

 

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Earth Hour Nashville 2009

1/25/2010
How do you convince hundreds of Music City businesses, owners of major buildings and residents to turn off all nonessential lights for one hour on a busy March Saturday night?

 

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Nashville Health Care Council

4/14/2009
A national spotlight was shining on Nashville in October of 2008 as Belmont University hosted the second of three presidential debates between John McCain and Barack Obama. To take advantage ...

 

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Nashville for All of Us Special Election Campaign

4/14/2009
For two years, a group in Nashville worked to make English the only permissible language for use by Metro government. Tapping into public anger over immigration issues, Metropolitan Nashville Council ...

 

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Job Corps

8/22/2008
In 1995, the U.S. Department of Labor’s Job Corps program faced a problem in the Southeast: how to recruit more age- and income-appropriate students to the program’s education and job ...

 

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Meth Destroys

7/29/2008
In September 2005, the Tennessee District Attorneys General Conference retained MP&F to conduct a statewide anti-methamphetamine campaign. There were multiple objectives: to educate and inform the public, particularly school-age youth, ...

 

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MP&F holds state of social media professional development session

Rob Robinson, MP&F director of social media, held a professional development session regarding the state of social media with staff members on Tuesday.

Robinson discussed the best ways for public relations professionals to use digital communications to help clients reach target audiences and answered questions from staff regarding various social media platforms. He covered several emerging social media trends, including rapid adoption of smartphones and increasing use of location services. He also talked about QR codes, the semantic Web, passive check-ins and the next iterations of Google Chrome, Mozilla Firefox and Internet Explorer. Robinson provided insight into the dramatic growth of many of the most popular social media sites, including Facebook, Twitter and YouTube.

Tuesday’s session was the second in a monthlong series focused on social media at MP&F.