Case Studies

Job Corps Earth Day Every Day Campaign

10/18/2011
In the summer of 2009, funding from the American Recovery and Reinvestment Act (ARRA) enabled the U.S. Department of Labor’s Job Corps program to build and upgrade facilities and incorporate ...

The Friends of Gaile Owens Campaign

6/1/2011
Gaile Owens, a domestic abuse survivor on death row, nearly became the first woman executed in Tennessee in almost 200 years. But thanks to a legal effort closely coordinated with ...

Metro Nashville Airport Authority

2/16/2010
Nashville has grown significantly as a city over the last decade, from the dozens of relocated corporate headquarters to the renaissance of downtown Nashville. And as Nashville has evolved, the ...

Earth Hour Nashville 2009

1/25/2010
How do you convince hundreds of Music City businesses, owners of major buildings and residents to turn off all nonessential lights for one hour on a busy March Saturday night?

Nashville Health Care Council

4/14/2009
A national spotlight was shining on Nashville in October of 2008 as Belmont University hosted the second of three presidential debates between John McCain and Barack Obama. To take advantage ...

Nashville for All of Us Special Election Campaign

4/14/2009
For two years, a group in Nashville worked to make English the only permissible language for use by Metro government. Tapping into public anger over immigration issues, Metropolitan Nashville Council ...

Job Corps

8/22/2008
In 1995, the U.S. Department of Labor’s Job Corps program faced a problem in the Southeast: how to recruit more age- and income-appropriate students to the program’s education and job ...

Meth Destroys

7/29/2008
In September 2005, the Tennessee District Attorneys General Conference retained MP&F to conduct a statewide anti-methamphetamine campaign. There were multiple objectives: to educate and inform the public, particularly school-age youth, ...

More Case Studies

Nashville RBI To Be Featured On ESPN's "E:60"

Local nonprofit sustained significant losses during historic Nashville flood

8/3/2010

Nashville RBI, a nonprofit program that provides baseball and softball to Nashville’s inner-city youth, is tentatively scheduled to be featured on ESPN’s “E:60” television program on Aug. 17 at 6 p.m.

A viewing party for the nationally televised feature will be held at The Frayed Knot, at 204 21st Avenue South. The event is free of charge.

“E:60” is ESPN’s cutting-edge, newsmagazine-format program featuring profiles and investigations on sports. The program will profile the Nashville RBI organization and the catastrophic flood that hit Nashville in May, and will take a detailed look into the story of Ishmael Arnold, an 11-year-old RBI player who bravely rescued his bat-bag as the high waters tore through his home.

“The game of baseball is so important to our kids, and that has never been more evident than during and after the flood,” said Nashville RBI Executive Director Reggie Whittemore. “We are thankful that ESPN has come in to tell our story to the world. Our kids deserve the attention.”

ESPN “Baseball Tonight” analyst and Vanderbilt alumnus Buster Olney, along with “E:60” producer Heather Lombardo, was in Nashville for two separate video shoots to profile the Nashville RBI program. The story will detail the impact Nashville RBI has on its nearly 1,000 inner-city kids, told through interviews with Nashville RBI Executive Director Reggie Whittemore, RBI players and coaches.

Tampa Bay Rays outfielder Ben Zobrist, who resides in Nashville during the off-season, was also featured in the story for his role in hosting Ishmael Arnold and his family to a game in July against the Atlanta Braves. Zobrist has previously supported the Nashville RBI program by taking part in its annual players and coaches clinic.

Nashville RBI suffered substantial loss of equipment and uniforms due to Nashville’s catastrophic flooding. The program lost baseballs, uniforms, bats, gloves, catchers’ equipment, cleats, socks, belts and a lawnmower used to mow the baseball field at Buena Vista Park. The Arnold family was one of several RBI families to sustain damage to their homes.

To donate to Nashville RBI, visit www.givingmatters.com and search “Nashville RBI” to donate via credit card. You can also make checks payable to:

Nashville RBI
P.O. Box 112036
Nashville, TN 37222

About Nashville RBI

Nashville RBI uses baseball and softball and the power of teams to provide inner-city youth with opportunities to play, to learn and to grow, inspiring them to recognize their potential and realize their dreams. Nashville RBI started in 1996 with a grant from Major League Baseball. The Nashville chapter now involves nearly 1,000 boys and girls ages 5 to 18, and is designed to promote youth interest in baseball and softball, promote greater inclusion of minorities into the mainstream of the games, increase the self-esteem of disadvantaged children, and encourage academic participation and achievement. For more information, visit www.nashvillerbi.com, follow us on Twitter (@nashvillerbi) and fan us on Facebook.