Case Studies

Metro Nashville Airport Authority

2/16/2010
Nashville has grown significantly as a city over the last decade, from the dozens of relocated corporate headquarters to the renaissance of downtown Nashville. And as Nashville has evolved, the ...

Earth Hour Nashville 2009

1/25/2010
How do you convince hundreds of Music City businesses, owners of major buildings and residents to turn off all nonessential lights for one hour on a busy March Saturday night?

Nashville Health Care Council

4/14/2009
A national spotlight was shining on Nashville in October of 2008 as Belmont University hosted the second of three presidential debates between John McCain and Barack Obama. To take advantage ...

Nashville for All of Us Special Election Campaign

4/14/2009
For two years, a group in Nashville worked to make English the only permissible language for use by Metro government. Tapping into public anger over immigration issues, Metropolitan Nashville Council ...

Job Corps

8/22/2008
In 1995, the U.S. Department of Labor’s Job Corps program faced a problem in the Southeast: how to recruit more age- and income-appropriate students to the program’s education and job ...

Meth Destroys

7/29/2008
In September 2005, the Tennessee District Attorneys General Conference retained MP&F to conduct a statewide anti-methamphetamine campaign. There were multiple objectives: to educate and inform the public, particularly school-age youth, ...

More Case Studies

Nashville Alliance collects used instruments at CMA Music Festival

7/1/2009

Valory Music artist Jimmy Wayne was on hand to collect gently used band instruments at the Nashville Alliance for Public Education’s booth during the CMA Music Festival. MP&F Associate Account Executive Lauren Northcutt and summer intern Brooke Bloom helped promote the event and coordinate media.

The instruments will supplement the thousands of new instruments already purchased by the Country Music Association with funds from CMA Music Festival. To date, CMA has donated more than $2 million to support music education in Metro Nashville Public Schools on behalf of the artists who perform at the Festival free through a partnership with the Nashville Alliance known as “Keep the Music Playing.”

The level of interest from the community compelled the Country Music Hall of Fame and Museum to offer to be a drop-off location through the end of June for anyone who wasn’t able to donate an instrument during the festival.

About the Nashville Alliance for Public Education
The Nashville Alliance is a nonprofit organization dedicated to securing private resources to help improve Metro Nashville Public Schools. Since its inception, the organization has raised more than $20 million to advance student success in key academic areas such as reading, language arts, music, math and science, and teacher training.

(Left to right) Capell Simmons, director of development operations for the Nashville Alliance, joins Jimmy Wayne, Valory Music artist, and Pam Garrett, executive director of the Nashville Alliance, at the used-instrument drive during the CMA Music Festival.

(Left to right) Joe Shelton, band director at Maplewood High School, collects music instruments with Jimmy Wayne, Valory Music artist, and Richard Ripani, band director at Hume-Fogg High School, at the Nashville Alliance’s booth at the CMA Music Festival.