Twitter
Facebook
Google+
LinkedIn
YouTube
RSS feed
Who We AreServicesmpf/dCase StudiesClientsNewsCareersBlog

Case Studies

CSX Santa Train

2/25/2015
Since 1942, CSX Corporation has sponsored the Santa Train, a cherished Christmas tradition in Appalachia. On the Saturday before Thanksgiving, the train travels a 110-mile route which stops 14 times ...

 

Red White and Food

2/25/2015
In the spring of 2007, the Tennessee Grocers & Convenience Store Association (TGCSA) began discussing the concept of introducing legislation that would allow the sale of wine in retail food ...

 

NashvilleNext

2/25/2015
With the Nashville area expected to grow by more than 1 million people over the next 25 years, the Metro Nashville Planning Department asked MP&F to lead community outreach for ...

 

Job Corps

2/25/2015
Administered by the U.S. Department of Labor, Job Corps is the nation’s largest career training and education program for low-income young people ages 16 through 24. MP&F supports recruitment and ...

 

Ohio Valley Conference

2/25/2015
In 2012, the Ohio Valley Conference (OVC) hired MP&F to help elevate its profile and strengthen its brand. The OVC is a mid-major Division I NCAA conference comprising 12 universities, ...

 

More Case Studies

 

Print

Nashville for All of Us Wins National PR Award

McNeely Pigott & Fox Accepts Silver Anvil on Behalf of Coalition

The Public Relations Society of America has recognized Nashville’s successful campaign to defeat an “English Only” charter amendment by awarding it top honors in ceremonies in New York City last night. McNeely Pigott & Fox Public Relations picked up the Silver Anvil on behalf of Nashville for All of Us, a coalition of business and community leaders, politicians, religious leaders and citizens.

“Receiving the Silver Anvil for this particular campaign is a very proud moment for our firm and for the city,” said MP&F partner Katy Varney. “This award reflects the passion and hard work of every member of the Nashville for All of Us coalition – business leaders, faith leaders, community leaders and volunteers came together to protect the friendly, welcoming reputation Nashville is known for. MP&F is honored to have been a part of this effort, and it’s an experience we will never forget.”

Business and community leaders banded together to defeat the referendum, sponsored by Metro Councilman Eric Crafton. Jim Hester, adviser to Mayor Karl Dean, took a leave of absence to coordinate the campaign. MP&F was hired to provide messaging, media, communications and materials. MMA Creative was tapped to coordinate the direct-mail effort.

In addition, dozens of individuals volunteered their time to build Web sites, maintain blogs and e-mail lists, coordinate rallies, distribute yard signs and staff the phone bank.

“I believe we learned a lot about ourselves as a city,” said David Fox, a partner at MP&F. “We certainly showed that business and community groups, and different ethnic communities that have not traditionally collaborated, could find common ground, and we are continuing to build on those relationships.”

This year’s competition featured 893 total entries, and 126 organizations were selected as finalists. NFAOU took top honors in the Public Affairs category.

This is the fourth Silver Anvil for MP&F. The company won its first Silver Anvil in 2003 for its work in the rollout of Nashville’s curbside recycling “Curby” program. It won the second in 2005 for its role in a statewide workers’ compensation reform effort. The third Silver Anvil came in 2007 for the “Meth Destroys” statewide education and awareness campaign about the dangers of methamphetamine use and production.

Read the campaign case study.
See coverage in the Bulldog Reporter's Daily Dog.