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Case Studies

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Job Corps Earth Day Every Day Campaign

10/18/2011
In the summer of 2009, funding from the American Recovery and Reinvestment Act (ARRA) enabled the U.S. Department of Labor’s Job Corps program to build and upgrade facilities and incorporate ...

 

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The Friends of Gaile Owens Campaign

6/1/2011
Gaile Owens, a domestic abuse survivor on death row, nearly became the first woman executed in Tennessee in almost 200 years. But thanks to a legal effort closely coordinated with ...

 

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Earth Hour Nashville 2009

1/25/2010
How do you convince hundreds of Music City businesses, owners of major buildings and residents to turn off all nonessential lights for one hour on a busy March Saturday night?

 

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Nashville Health Care Council

4/14/2009
A national spotlight was shining on Nashville in October of 2008 as Belmont University hosted the second of three presidential debates between John McCain and Barack Obama. To take advantage ...

 

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Nashville for All of Us Special Election Campaign

4/14/2009
For two years, a group in Nashville worked to make English the only permissible language for use by Metro government. Tapping into public anger over immigration issues, Metropolitan Nashville Council ...

 

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Job Corps

8/22/2008
In 1995, the U.S. Department of Labor’s Job Corps program faced a problem in the Southeast: how to recruit more age- and income-appropriate students to the program’s education and job ...

 

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Meth Destroys

7/29/2008
In September 2005, the Tennessee District Attorneys General Conference retained MP&F to conduct a statewide anti-methamphetamine campaign. There were multiple objectives: to educate and inform the public, particularly school-age youth, ...

 

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Nashville for All of Us Wins National PR Award

McNeely Pigott & Fox Accepts Silver Anvil on Behalf of Coalition

The Public Relations Society of America has recognized Nashville’s successful campaign to defeat an “English Only” charter amendment by awarding it top honors in ceremonies in New York City last night. McNeely Pigott & Fox Public Relations picked up the Silver Anvil on behalf of Nashville for All of Us, a coalition of business and community leaders, politicians, religious leaders and citizens.

“Receiving the Silver Anvil for this particular campaign is a very proud moment for our firm and for the city,” said MP&F partner Katy Varney. “This award reflects the passion and hard work of every member of the Nashville for All of Us coalition – business leaders, faith leaders, community leaders and volunteers came together to protect the friendly, welcoming reputation Nashville is known for. MP&F is honored to have been a part of this effort, and it’s an experience we will never forget.”

Business and community leaders banded together to defeat the referendum, sponsored by Metro Councilman Eric Crafton. Jim Hester, adviser to Mayor Karl Dean, took a leave of absence to coordinate the campaign. MP&F was hired to provide messaging, media, communications and materials. MMA Creative was tapped to coordinate the direct-mail effort.

In addition, dozens of individuals volunteered their time to build Web sites, maintain blogs and e-mail lists, coordinate rallies, distribute yard signs and staff the phone bank.

“I believe we learned a lot about ourselves as a city,” said David Fox, a partner at MP&F. “We certainly showed that business and community groups, and different ethnic communities that have not traditionally collaborated, could find common ground, and we are continuing to build on those relationships.”

This year’s competition featured 893 total entries, and 126 organizations were selected as finalists. NFAOU took top honors in the Public Affairs category.

This is the fourth Silver Anvil for MP&F. The company won its first Silver Anvil in 2003 for its work in the rollout of Nashville’s curbside recycling “Curby” program. It won the second in 2005 for its role in a statewide workers’ compensation reform effort. The third Silver Anvil came in 2007 for the “Meth Destroys” statewide education and awareness campaign about the dangers of methamphetamine use and production.

Read the campaign case study.
See coverage in the Bulldog Reporter's Daily Dog.