Case Studies

Metro Nashville Airport Authority

2/16/2010
Nashville has grown significantly as a city over the last decade, from the dozens of relocated corporate headquarters to the renaissance of downtown Nashville. And as Nashville has evolved, the ...

Earth Hour Nashville 2009

1/25/2010
How do you convince hundreds of Music City businesses, owners of major buildings and residents to turn off all nonessential lights for one hour on a busy March Saturday night?

Nashville Health Care Council

4/14/2009
A national spotlight was shining on Nashville in October of 2008 as Belmont University hosted the second of three presidential debates between John McCain and Barack Obama. To take advantage ...

Nashville for All of Us Special Election Campaign

4/14/2009
For two years, a group in Nashville worked to make English the only permissible language for use by Metro government. Tapping into public anger over immigration issues, Metropolitan Nashville Council ...

Job Corps

8/22/2008
In 1995, the U.S. Department of Labor’s Job Corps program faced a problem in the Southeast: how to recruit more age- and income-appropriate students to the program’s education and job ...

Meth Destroys

7/29/2008
In September 2005, the Tennessee District Attorneys General Conference retained MP&F to conduct a statewide anti-methamphetamine campaign. There were multiple objectives: to educate and inform the public, particularly school-age youth, ...

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Jo Dee Messina Debuts New Single As Nashville's Lights Go Out for WWFs Earth Hour

3/30/2009

Jo Dee Messina Debuts New Single As Nashville's Lights Go Out for WWF’S Earth Hour
Music City Joins 3,900 Cities Worldwide in Historic Call to Action on Climate Change

More than 270 of Nashville’s landmarks, buildings and businesses went dark for one hour tonight as the city participated in World Wildlife Fund’s Earth Hour, the world’s first global vote for action on climate change.

Award-winning, multiplatinum recording artist Jo Dee Messina debuted her new single, “Shine,” in front of a crowd of thousands gathered at the Sommet Center Plaza. Messina performed the new single, from her upcoming Unmistakable album, moments after downtown’s historic Lower Broadway and major skyscrapers went dark for Earth Hour.

At 8:30 p.m., Mayor Karl Dean, Messina and WWF officials turned off the lights of the Sommet Center needle, beginning the cascade of neon and other nonessential lights going off at honky-tonks, restaurants and skyscrapers throughout downtown Nashville and across the city.

“From every corner of the city, Nashvillians came together to send a clear message about our environment by turning off their lights,” Dean said. “We are committed to becoming a leading city for sustainable living – clean air, clean water and plenty of preserved open space. And tonight, we looked beyond our city limits and joined the citizens of Hong Kong, Chicago, Rome, Beijing, Nairobi, and hundreds of other cities to make a statement that it takes all of us working together to address climate change.”

Messina, the Nashville Earth Hour 2009 celebrity spokeswoman, told the Sommet plaza crowd that she turned her lights off at home before she headed downtown, and she hoped they all did the same.

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Click any image below to view larger images in the Earth Hour Gallery.