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Client Results (case studies)
FirstBank
Manheim
Metro
Nashville District Energy System
Tennessee
Titans
U.S.
Department of Labor, Job Corps
Wal-Mart
Stores, Inc.
FirstBank
On the cusp of a major expansion from rural West Tennessee to Memphis and Nashville,
Lexington, Tenn.-based FirstBank turned to MP&F for assistance in raising
public and business awareness. Bank executives agreed that an annual report could
serve as an important communications piece for existing and potential customers.
MP&F created FirstBank's annual report and helped it execute successful entries
into Nashville, Memphis and most recently Murfreesboro. FirstBank has since grown
to become one of the region's premier community banks, with MP&F helping to
coordinate internal and external communications, telling the bank's down-home
story in a professional manner through effective media relations and strategic
counsel.
Manheim
As the public relations firm of record for Manheim – the world’s largest
auto auction company – MP&F is active in both internal and external
communications for the company. MP&F handles media relations – both
with the trade press and national automotive and business media – for Manheim’s
corporate operations as well as its individual auctions (some 86 North American
auctions) and affiliated businesses. MP&F is involved in strategic decision-making
for the company, designing programs to help Manheim executives communicate with
potential clients and developing a comprehensive program to establish Manheim
as the most reliable source of useful data on the used car industry. MP&F
has played a pivotal role in developing Manheim’s Used Car Market Report,
the “bible” of the used car industry.
Metro
Nashville District Energy System
Almost immediately after a May 2002
fire nearly destroyed Nashville's 30-year-old waste-to-energy facility known as
the Thermal Plant, Mayor Bill Purcell and the Metropolitan Government of Nashville/Davidson
County began the transition to a new, state-of-the-art district energy system
that would use natural gas and electricity to heat and cool 40 downtown buildings.
MP&F was hired to oversee communications and events surrounding the project,
which began with a groundbreaking ceremony in November 2002. During construction,
MP&F kept stakeholders informed of the progress through strategic media relations,
newsletters and updates to the Metro Nashville DES Web site. In January 2004,
MP&F helped the city celebrate the milestone by executing a standing-room
only grand opening event at the facility. The Metro Nashville District Energy
System now serves the downtown district with efficient, reliable and environmentally
sound heating and cooling, while the old Thermal Plant site has been cleared for
redevelopment.
Tennessee
Titans
MP&F became the NFL franchise’s agency of record at
the beginning of the 1997 season when the team played its home games in Memphis.
Since that time, MP&F has provided a wide range of services, including media
relations, community relations, event management and special-project coordination.
MP&F has worked closely with the team on a number of issues and projects,
ranging from the rollout of the team’s new name, logo and uniforms to coordinating
a statewide art contest. MP&F also has been actively involved with the Titans
in the sales of permanent seat licenses (PSLs) and single-game tickets.
U.S.
Department of Labor, Job Corps
In the mid-1990s, the U.S. Department
of Labor's Job Corps Southeast Region, composed of six states, had the lowest
census of any Job Corps region in the country. MP&F was hired to help turn
things around. Determining the target audience and subsequently organizing focus
groups, MP&F assisted Job Corps in building a comprehensive awareness campaign
that resulted in dramatic increases in the number of disadvantaged kids enrolling
in Job Corps. That initial relationship has expanded considerably. MP&F now
serves Job Corps in 36 states, handling advertising, marketing materials, Web
design, media relations and internal communications in English and Spanish.
Wal-Mart
Stores, Inc.
Wal-Mart Stores, Inc., retained MP&F for several projects
in 2001 and 2002 to help the company with store siting issues. Wal-Mart was attempting
to gain approval for Supercenters, each more than 200,000 square feet in area,
in communities throughout the southern United States and Colorado. Using proven
research methods, MP&F developed strategies to identify and utilize members
in each community who supported the proposed Supercenters. By proving that the
opposition doesn’t always speak for everyone, MP&F helped bring about
the approval of several stores. |
