NES Annual Report
Nashville Electric Service
Since 2005, McNeely Pigott & Fox has worked with the Nashville Electric Service on a wide range of communications initiatives with its more than 348,000 customers to increase public awareness of its responsibility to and role in the community.
MP&F regularly conducts research in the form of customer focus groups and surveys in order to better understand the feelings of NES customers. Research findings are then used to aid in strategic planning, customer outreach and the creation of targeted advertising campaigns.
Over the past four years, MP&F has played an especially large role in NES’ advertising efforts. Through the production and placement of television, print, Web and radio ads, along with the design of bill stuffers, MP&F has promoted NES services such as bill-paying kiosks, online bill payment and do-it-yourself energy audits. MP&F also developed NES’ current energy conservation campaign which focuses on how saving energy can help customers save money and our environment.
Each year MP&F works with NES to write, design and produce an annual report that highlights NES’ accomplishments and gives key stakeholders a behind-the-scenes look at operations.
In 2007, the report’s focus was on NES’ corporate commitment to being “green” and its efforts to help its customers do the same. That commitment was expressed through the report’s theme – “Helping Nashville Turn Over a New Leaf.” In 2008, the focus was on NES’ commitment to energy conservation and encouraging customers to develop and meet their own conservation goals. This commitment was reflected through the report’s theme – “Conserve, the Power is Yours.” Overall, MP&F has produced four annual reports for NES, and all of them have been recognized with industry awards.
While working with NES’ communications department, MP&F has been asked to assist with projects in other departments, including the procurement, human resources, tree-trimming and energy services departments. Education initiatives and outreach to diverse customers have also been a focus of MP&F’s work with NES.
In addition, MP&F designs and produces NES’ monthly employee newsletter and its annual academic planner, reaches out to customers through NES’ Facebook and Twitter pages, and provides media relations, strategic planning and crisis communications support to key NES executives.